Joanna Elson OBE

Chief Executive Officer Money Advice Trust

Joanna is Chief Executive of the Money Advice Trust, whose vision is to help people across the UK to tackle their debts and manage their money with confidence. Last year the Trust helped over 220,000 people to manage their debts via National Debtline and Business Debtline, supported 4,400 money advisers through its Wiseradviser service and delivered vulnerability training to 44 organisations.

Previously, Joanna was Executive Director at the British Bankers’ Association running their policy department for personal and small business customers.  Before that she was a House of Commons researcher and prior to that a primary school teacher.

In 2010, Joanna was awarded an OBE for services to people in debt.





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Harnessing Open Banking to help vulnerable customers