Rob Straathof

Chief Executive Officer Liberis

Rob Straathof is CEO of Liberis, a leading UK alternative finance provider providing simple, flexible and transparent funding to help SMEs achieve their ambitions.

His current responsibilities include the leadership and management of the company, with a focus on honing its products to offer fairly priced, flexible finance for SMEs – always delivered responsibly.

Straathof is a leading financial services expert, with experience built from a range of SME-focused finance providers; including Director roles at Everline, the UK’s first digital SME lender, and at Newable Business Finance, a HMRC-appointed responsible finance provider backed by the British Business Bank.

Straathof’s extensive commercial experience will support Liberis’ ambition to further empower small businesses, broadening customer reach through strategic partnerships and international expansion.

Supported by the UK Government owned British Business Bank Investments, Liberis is part of Blenheim Chalcot, the UK’s leading venture builder. The company has already supported over 35,000 UK jobs to date by advancing over £220m to over 7,000 companies.

Rob Straathof


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