Rob Straathof

Chief Executive Officer Liberis

Rob Straathof is Chief Executive Officer of Liberis, one of Europe’s largest small business revenue finance providers having funded over £260m to 8,500 businesses. Supported by the UK Government owned British Business Bank Investments, Liberis is part of Blenheim Chalcot, the UK’s leading venture builder.

Straathof has over a decade of financial services experience including fintech investment banking at JPMorgan; Director roles at Everline, the UK’s first digital SME lender; Newable Business Finance, a responsible finance SME loans provider; and Folke Finans, a Norwegian FSA registered online loan provider.

Straathof’s extensive commercial experience will support Liberis’ ambition to further empower small businesses, broadening customer reach through strategic partnerships and international expansion.

Rob Straathof


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