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When traditional and neo banks collide
Group Personal Banking Director at Virgin Money explores the challenges that lay ahead for both the high street and digital banking market. Years gone by have seen challenges present themselves in different ways, however, a pandemic has meant the re-evaluation of many business strategies. Never before has the term ‘fail fast’ been more prevalent as financial institutions of all sizes continue to deliver innovation at pace whilst playing in unchartered waters. Organisations that once operated in parallel universes could now be on collision course to fight the same challenges together.
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Fergus Murphy
Fergus Murphy
Group Personal Banking Director Virgin MoneyFergus has more than 25 years’ experience in financial services and is responsible for the delivery of the Group’s Personal Banking activities; 5 million personal customers base, customer experience and strategy across products, propositions channels, conduct, performance and portfolio management.
Prior to joining the Group, Fergus held key roles at Allied Irish Banks from 2011 until 2015, including Director of Products and Capital Markets and Director of Corporate Wholesale and Institutional Banking. From 2008 until 2011 he served as CEO and Managing Director of EBS Building Society and EBS Limited.
Fergus also held a number of senior positions at Rabobank International between 1994 and 2007. He served as CEO Asia Region from 2003 and was previously a member of the firm’s Global Financial Markets management team, holding roles as Head of Global Treasury and Head of Global Investment Banks.
