Emma Steeley

Emma Steeley was appointed CEO in July 2022 of Freedom Finance, a leading UK digital lending marketplace and embedded finance platform.

Freedom Finance partners with over 100 of the UK’s leading lenders and service providers to help customers access a range of consumer credit, mortgage and other financial products through its proprietary matching platform; its embedded finance marketplace is used by high-street brands such as Argos, Asda, The Co-Op Bank, RAC, Very Group and many more.

Emma will lead the next stage of the company’s exciting development and joins from Equifax, where she spent nearly four years as CEO of AccountScore. She has spent over 16 years working in senior roles in the consumer finance and fintech sector, consistently delivering product led growth and successful data driven business models.