Ghana International Bank (GHIB) has announced a partnership with engagement banking technology provider Backbase to help drive its digital transformation.
As a result of the partnership, the UK-headquartered pan-African bank will adopt Backbase’s engagement banking platform to orchestrate customer engagement across its channels.
Using Backbase’s platform, GHIB will be able to provide personalised banking experiences and frictionless self-service for its customers, and will also leverage Backbase’s digital sales capabilities, creating a “seamless experience” for customers.
GHIB said that with Backbase as its core strategic partner for digital transformation, will help the bank grow its corporate client base, with a focus on payments, transactions, and employee empowerment and support.
This will then be closely followed by a second transformation phase, which will include extending the Backbase-enabled enhanced offering to GHIB’s retail customers.
Anas Bourani, chief technology officer at GHIB said that, more than ever, banks need to respond to “exaggerated customer expectations”.
“Our digital journey, that we have set about with Backbase, has placed our customers at the centre of our digital investment, with Next-Gen technology being the critical driver in transforming our bank,” Bourani said.
“Backbase’s flexibility, customer-centric user experience and impressive commitment to ongoing product development made them the natural partner for our digital investment, and the culture fit between our two companies is unmatched.”
Frank Uittenbogaard, regional vice president, Europe at Backbase, added: “With a genuine commitment to provide a best-in-class user experience and drive growth based on its market knowledge and client relationships, GHIB’s people-driven approach aligns with the very fundamentals upon which Backbase is built.”