JustGiving chooses GoCardless for ‘one-off giving’

Ellie Duncan
09 Jan 2024

GoCardless has become the exclusive Open Banking payment provider of online donation platform JustGiving in an extension of their existing partnership.

JustGiving will now use both GoCardless’ ‘Instant Bank Pay’ feature to collect instant, one-off gifts, and its direct debit capabilities for recurring donations.

“We’re constantly looking for ways to make donations go further, and Open Banking payments play a pivotal role,” Oliver Shaw-Latimer, senior director, payments and innovation, at JustGiving, said.

“After working with GoCardless for over a year on recurring donations, we were confident that its Instant Bank Pay feature would be perfect for one-off giving.”

“Instant Bank Pay will not only help us to keep costs low, but also provides a best-in-class fundraising experience for our customers and their donors,” he added.

An estimated 10% of JustGiving’s donations already go through Open Banking payments, but JustGiving would like to grow this share.

Pat Phelan, managing director of UK and Ireland and chief customer officer at GoCardless, said the extension of the partnership means that more money will go to “worthy causes”.

“As Open Banking approaches its sixth anniversary in the UK, we’re proud to bring this emerging technology to everyone through Instant Bank Pay on JustGiving – a household name and one of the largest fundraising platforms in the country,” Phelan said.

“By using our unique combination of direct debit and Open Banking payments, JustGiving can give donors and charities more payment choice, whilst lowering costs and reducing fraud.”

JustGiving also cited fewer refunds and a reduction in accidental transactions and duplicate payments as among the benefits of Open Banking payments.

GoCardless replaces American Express as JustGiving’s Open Banking payment provider.

At the end of last year, rewards-based credit card Yonder added variable recurring payments (VRPs) alongside its direct debit functionality, through its partnership with GoCardless, meaning Yonder cardholders are now able to pay off their credit card balance immediately using VRPs.