Nova Credit and Seen Finance partner to expand credit access via cash flow data

Source: Prosek

Seen Finance, an affiliate of Snap Finance and servicer of the Seen-branded credit card, announced a strategic partnership with Nova Credit, a leading credit infrastructure and analytics company. Through this collaboration, Seen leverages the Nova Credit Platform to expand access to credit for qualified applicants across multiple touchpoints in the customer journey.

The partnership addresses a critical gap in consumer lending: millions of Americans are financially capable but unable to access credit due to limitations in traditional underwriting models. By incorporating Nova Credit’s comprehensive cash flow data solutions into its evaluation process, Seen can now better serve customers on behalf of its bank partners by providing second-look opportunities for applicants who would otherwise be declined and by proactively identifying qualified consumers for pre-qualification invitations.

“At Seen, we’re committed to helping our bank partners give customers the financial means to thrive by expanding access to credit,” said Debtosh Banerjee, executive vice president, general manager of card products at Snap Finance.

“This partnership with Nova Credit represents an important step forward in our mission to foster financial inclusion. Nova Credit’s multi-aggregator infrastructure and advanced analytics allow us to evaluate applicants more holistically—whether they’re applying for the first time or deserve a second look. This enables our bank partners to extend credit opportunities to qualified individuals who deserve access to financial tools that can help drive real change in their lives.”

The Seen-branded suite of credit cards, issued by Coastal Community Bank, is designed specifically for customers who may not have perfect credit histories. With Nova Credit’s platform, Seen gains access to comprehensive cash flow data from multiple sources, providing a more complete picture of an applicant’s financial health beyond traditional credit scores.

“We’re thrilled to partner with Seen to help expand financial inclusion for underserved Americans,” said Collin Galster, chief operating officer of Nova Credit.

“Seen’s dedication to customer empowerment aligns perfectly with our mission to power a more fair and inclusive financial system. Together, we’re proving that innovative technology can responsibly expand credit access while maintaining sound risk management.”

Following the initial rollout, Seen plans to scale the partnership across use cases and explore additional applications of Nova Credit’s technology throughout the customer journey. This expansion reinforces Seen’s ongoing commitment to exploring solutions that prioritize education, empowerment, and opportunities for brighter financial futures.

Further reading: Nova Credit raises $35m to expand cash flow underwriting platform