Optty partners with Link Money for Pay by Bank solution

Ellie Duncan
12 Jan 2024

Universal payment platform Optty has formed a partnership with US-based Open Banking payments platform Link Money to begin offering Link Money’s Pay by Bank solution to its merchant clients.

Through the new strategic partnership, Optty’s US-based merchant clients and partners will be able to use Link Money’s Pay by Bank as a payment option, helping to mitigate instances of credit card fraud and to minimise churn.

Optty’s platform integrates with more than 115 alternative payment methods, including buy now, pay later and Open Banking, across nine payment architectures.

Natasha Zurnamer, founder and chief executive officer of Optty, said that it stands for “payment inclusivity and choice”.

“Our partnership with Link Money underscores this by integrating diverse payment options into our platform, empowering merchants to offer tailored checkout experiences in minutes,” she said.

“We’re transforming the payment landscape by offering cost-effective, customer-centric solutions and empowering merchants globally to offer choice with our sleek integration and business user orchestration interface.”

“Optty partners and their underlying merchants get access to a revolutionary A2A payment method in the US,” Shaun Vanderkaap, Link Money’s vice president of strategy, said.

“Through this partnership, we will enable merchants to shift volume away from the most expensive rails and dramatically reduce costs while also reducing fraud and churn.”