Payit by NatWest’s new ‘Reusable Links’ feature used for corporate giving

International law firm CMS has become the first business to use Payit by NatWest’s new feature, ‘Reusable Links’.

The feature, offered by Open Banking payments solution Payit, enables CMS to collect charity donations from employees for their charity partners using reusable link technology.

Reusable Links allows payments to be collected from multiple accounts, via one link, without requiring card or bank account details from the donor.

The law firm has a reusable link for each charity it supports, with the reference for each charity built into the link to simplify the administration process and enable CMS to distribute the raised funds to their various charity partners at speed.

Mike Elliff, chief executive officer of Payit by NatWest, said: “It’s really rewarding when you can leverage Open Banking and innovation to tackle specific challenges faced by businesses. It’s even more rewarding when you can do it for a good cause like this one.

“By utilising the re-usable link, all parties involved can benefit – employees, the employer and the charity partners – from the simplicity and security we can provide. And it’s all possible with minimal IT integration.”

Nicola Buchanan, financial control manager at CMS, added: “Fundraising for our charity partners is important to all our people and the funds we raise make a real difference.

“Payit proposed a simple and efficient digital way to help us collect and manage these donations, along with reducing the administrative burden – this gives us more time to focus on supporting our charity partners.”

Payit by NatWest, a UK-based bank, said the new functionality can also be adopted by other industries, including hospitality and energy.

Merchants, for example, able to create reusable links for each of their customers that can then be deployed from various point-of-sale devices.

Payit was the first Open Banking payments solution launched by a UK bank back in June 2020.

In August last year, it had processed £1 billion in payments.

The following month, Payit and university service provider JS Group formed a partnership to speed up the process of getting funding, such as grants and bursaries, to students in the UK university sector.