Imagine a world where identity fraud is a thing of the past. With JustMe, Cifas is making that vision a reality.

JustMe is a new mobile app we are developing to transform identity fraud prevention by stopping it at the source.

When someone applies for a product, JustMe notifies the genuine owner in real time, enabling them to confirm or reject the application - preventing identity fraud before it happens. Unlike traditional solutions, which react after the damage is done, JustMe empowers consumers and protects providers from financial losses.

But we can’t do it alone - for this vision to succeed, industry-wide collaboration is essential. Full integration across lenders will ensure fraudsters have nowhere to exploit weak links. Visit us at stand G15

Learn more about how you can play a part in eradicating identity fraud: https://just-me.uk/