Alex Rohloff

Alex co-founded Laybuy around the kitchen table with his parents in 2016. Built on the simple idea of allowing shoppers to spread their payments across six weeks, interest-free, Laybuy aims to make life easier for both consumers and merchants.

In the last six years, Alex has played an key role in growing Laybuy into one of New Zealand’s leading Buy Now, Pay Later (BNPL) providers, as well as supporting the successful launch of the company into Australia and the United Kingdom, where it is now one of that country’s top three providers.

Alex has played a crucial role in UK operations, where he lead Laybuy’s commercial efforts and onboarded the company’s first enterprise company. He also oversaw the development of Laybuy’s innovative Virtual Card, which launched last year as part the company’s App Exclusives platform and aims makes it even easier for shoppers to pay with Laybuy at thousands of the world’s leading retailers. The Virtual Card is now responsible for processing more than a third of all Laybuy transactions in the UK.

Alex is currently Laybuy’s Chief Product Officer, where he is focussed on building a world-class team focussed on innovation and continued disruption in the payments sector, with the aim of defining the future of BNPL.