Alexandra Bloomfield

A South African in North Yorkshire! I’ve worked in various roles across Orange/EE/BT over the last 10 years, with my most recent appointment being the Payments Strategy Lead for the Group. As well as being the outward facing industry person, I’m also the business owner for our internal PSP, so a significant proportion of my role is to balance the needs of our customers against cost to serve, and ensure an exceptional digital experience whilst balancing the need for efficiency and compliance. I’m a passionate advocate for Open Banking, across all forms, and it’s my ambition to embed it in every part of our ecosystem across our brands.