Emma Joyce

Emma is the Chief Executive Officer of GBBC Digital Finance, a not-for-profit membership association that promotes fair and transparent markets for crypto and digital assets, where she oversees the strategic direction and growth of the association.

Prior to working at GBBC, Emma held strategic marketing positions at Citibank, Barclays and Fidelity, ensuring marketing activities were in alignment with business objectives. At Citi, Emma worked on projects to promote and showcase digital money.

Emma is a leading industry voice representing GDF at international events, on podcasts and TV, promoting the digital assets industry, and, more broadly, the value of membership associations.