Esther Ross

As co-founder and Chief Executive Officer, Esther is dedicated to implementing robust yet adaptive streamlined processes in order to conduct the business in an orderly and efficient manner. Through her resourcefulness and perseverance Esther has been acting as a generalist adapting to new topics and challenges faced by the company since its inception. By building an efficient personnel structure, she has allowed the company to grow through trust and delegation. In addition to her duties in daily operations, she participates in business strategy, finance, legal, public relations, and client satisfaction. Thanks to her natural ability in project planning, efficiency and human touch, Esther knows how to manage the teams and steer the company towards achieving its objectives. Ever since creating Brain Finance, Esther’s vision has been to offer modern, easy-to-use, and accessible financial services to every Canadian and nothing can stop her in making this vision become reality.