Professor Sharon Collard
Research Director Personal Finance Research Centre
An experienced qualitative social scientist, I am interested in contemporary personal finance challenges such as financial exclusion, problem debt, and the fair treatment of customers in vulnerable situations; and understanding how technology and innovation might help tackle them. I am Research Director at the Personal Finance Research Centre, an independent research centre based at the University of Bristol. PFRC is evaluating Nationwide Building Society’s Open Banking For Good programme, which aims to use fintech and Open Banking to solve some of the big financial challenges experienced by people who are ‘financially squeezed’.