Yassir leads Equifax Canada’s digital innovation practice, enabling customers to bring consumer-centric solutions to market leveraging Equifax data and capabilities, and is credited with introducing Equifax’s mortgage prequalification service in Canada. Prior to joining Equifax, Yassir worked across 3 of Canada’s largest banks for 17 years, where most of his experience was in Retail Deposits where he led and worked on consumer-centric programs including streamlined account onboarding, simplified product suite and behaviour linked rewards. Yassir is a strong believer in the enhanced value and choice that deposit account insights enable for consumers, and he views Open Banking as a practical and secure framework through which this value and choice can be best realized.