Sustainable investment platform Clim8 Invest has secured a £2 million investment from ‘media-for-equity’ fund Channel 4 Ventures, which will help it to increase brand awareness.
Channel 4 Ventures invests in early-stage companies, using its media-for-equity model to enable consumer brands to accelerate their growth through TV advertising, in exchange for an equity stake in the business.
Following the investment, Clim8’s TV advertising campaign is expected to commence later in 2021.
Vinay Solanki, head of Channel 4 Ventures, said: “Purpose is at the heart of Channel 4’s vision so we’re delighted to invest in this ambitious sustainable purpose-led business through our innovative media-for-equity model.
“Climate change is one of the biggest challenges of our time and very important to our core young audience, so we’re looking forward to supporting Clim8 to help them to achieve their potential of becoming a leading provider of sustainable investments in the UK using our powerful marketing platform.”
Last year, Clim8 successfully raised £5 million and earlier this year launched its mobile app.
Members of the public will be able to invest in Clim8 when it commences a crowdfunding round on Crowdcube in the next few weeks, the aim of which is to help to drive the growth of the company and increase its portfolio of sustainable investment products.
Among the products that Clim8 intends to launch are a Junior ISA and a self-invested pension plan.
Duncan Grierson, founder and CEO of Clim8 Invest, added: “Sustainable investment represents one of the most powerful ways in which we can all make a positive impact on climate change. And we can do so without compromising on returns. With Channel 4 coming onboard as an investor, we have the opportunity to reach a huge audience and achieve our goal.”