Emma Steeley joins Freedom Finance as CEO

Ellie Duncan
12 Jul 2022

Emma Steeley has been appointed as the new CEO of UK-based digital lending platform Freedom Finance, succeeding Brian Brodie, who is moving to a newly-created chairman role.

Steeley has joined the company after four years as CEO of AccountScore, an Equifax company, and 16 years working in senior roles in the consumer finance and fintech sector.

“I am delighted to be joining Freedom Finance at an exciting, new period of its growth journey and look forward to further strengthening the business’ market position,” said Steeley.

New CEO of Freedom Finance, Emma Steeley

“Brian has led the business superbly over the past six years, navigating it through the unprecedented challenges of the pandemic and developing it from a traditional broker to a fully-digitised lending platform that is perfectly-placed to seize the opportunities ahead.”

In his new role as chairman, Brodie will support the leadership transition and provide ongoing strategic support to Steeley and the business.

Freedom Finance partners with more than 100 UK lenders and service providers to help customers access a range of consumer credit, mortgage and other financial products through its proprietary matching platform, and recently received new investment from Pollen Street Capital.

Brodie added: “Following the completion of significant product upgrades and the arrival of further investment, now is the perfect time for new leadership to take the business forward.

“Emma embodies our values of innovation and entrepreneurship and I have no doubt that she will be a great appointment, bringing energy and fresh focus. The opportunities that lie ahead of Freedom Finance are hugely exciting and I greatly look forward to supporting Emma as chairman as we continue to drive innovation in the lending sector.”