TrueLayer enters Sweden as European expansion continues

Ellie Duncan
03 Feb 2022

Open Banking platform TrueLayer has expanded into Sweden, appointing former Adyen executive Karl Hagner as country manager.

Hagner, who is based in Stockholm, will lead the company’s expansion in Sweden, with a focus on scaling commercial operations in the country and supporting existing clients to expand there.

He will work alongside TrueLayer’s chief revenue officer Max Emilson to define and manage commercial strategy in Sweden.

Hagner spent nearly four years at payment services provider (PSP) Adyen, initially in Stockholm, and later on, as its account management lead in Toronto.

“Working in the payments industry, I’m fascinated by emerging trends and solutions that merchants will require to deliver the best possible experiences to meet consumers’ changing expectations,” he said.

“It is clear that Open Banking is delivering that, with its ability to solve payments pain points in ecommerce, B2B, wealth and fintech.”

TrueLayer’s expansion in Sweden comes just a week after it announced the extension of its Open Banking platform to five new European countries and increased connectivity in two of its existing markets, the Netherlands and Spain.

Emilson said: “We are bringing together experts to supercharge our European growth, adding experienced leaders in France, Germany and now Sweden. Karl’s payments and ecommerce knowledge, coupled with his experience of scaling teams in Sweden and Canada will be invaluable to us as we grow in the country.”

Hagner added: “With a strong customer base and proven Open Banking expertise we can support innovative services that will benefit Swedish consumers and businesses.”