TrueNorth and Brim Financial form partnership in North America

Ellie Duncan
04 Mar 2024

TrueNorth, which specialises in digital solutions for the finance industry, has joined forces with US-based fintech Brim Financial, to deliver a credit card-as-a-service (CCaaS) platform to North American banks and fintechs.

The partnership aims to provide “robust and innovative” consumer, SMB and commercial credit card solutions to banks, fintechs, and major brands in the US and Canada.

TrueNorth’s chief executive officer Alex Gonikman stated that the partnership with Brim aligns perfectly with its mission to offer the best technologies to its customers.

“Through this partnership, TrueNorth will co-invest in creating dedicated Brim delivery expertise, as well as assets and accelerators, including pre-integrations, methodologies and best practices to increase project predictability and speed to market,” Gonikman said.

Rasha Katabi, chief executive officer of Brim, added: “We are thrilled to partner with TrueNorth, a company that shares our passion for innovation and excellence in the financial services industry, as we accelerate our rollout with banks in the US market.

“TrueNorth has a proven track record of delivering cutting-edge digital solutions to financial institutions, we are confident that they will help us streamline client implementations, as well as scale and support the growth of our business.”

Together, Brim and TrueNorth will invest in joint go-to-market and co-innovation efforts, alongside building a highly integrated delivery organisation that can scale and support Brim’s market expansion.

Brim recently partnered with Mastercard to modernise credit card infrastructure in the US and embed Mastercard’s Open Banking capabilities across its platform.