Yapily readies for European expansion with VP of sales Europe hire

Open Banking platform Yapily has hired Lisa Gutu as vice president of sales in Europe, as it prepares to accelerate its expansion across the region.

Gutu joins Yapily from US-based cash management platform Trovata, where she had been VP of business development since July 2022.

Prior to that, she spent more than five years at Salt Edge, latterly as chief operating officer.

Yapily’s Lisa Gutu

In her new role, Gutu will be focused on growing Yapily’s customer base in key European markets, including Germany, France, Italy, Spain, the Nordics, and Netherlands, and will also help drive adoption in newer markets, such as Portugal and the Baltics.

“I’ve been part of the Open Banking movement from the very beginning, and I love seeing and contributing to the changes it brings to the financial industry,” said Gutu.

“Yapily is at the forefront of Open Finance innovation and a leader within the industry, with one of the widest bank coverage in mainland Europe and the UK, and the largest product offering that can help any company – from a small start-up, to a large enterprise – get the most out of Open Banking.”

Yapily revealed it will announce additional appointments “imminently”.

Stefano Vaccino, founder and chief executive officer of Yapily, added: “As Europe’s Open Banking landscape continues to mature and evolve, the need for Open Banking infrastructure of the highest quality, deepest capability, and broadest coverage continues to grow.

“With Lisa spearheading our sales efforts across the region, we are well positioned to accelerate the delivery of better and more innovative financial services to millions of people.”