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Bringing retailers on the Open Banking journey
Josh Graham, co-founder and chief marketing officer at Airtime Rewards, tells Ellie Duncan how he and co-founder Adam Ward came up with the idea for the UK-based loyalty scheme. He explains how Airtime Rewards uses Open Banking technology so that consumers with the app can “earn-as-they-shop” and the challenges of retail loyalty. He reveals how Airtime Rewards is educating retailers, given that Open Banking technology is still in its infancy, and that it’s all about making them comfortable with data exchange.