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Segmentation secrets + API-first strategy = Next level customer experience
Customer management is a vital part of the holistic credit journey in banking and lending. Done well, customer management can increase digital adoption and cross-selling and generate additional revenue per customer. Join us as we take a deep dive into customer management across the financial services space. Our panellists will consider some of the pain points in the customer management lifecycle, including around customer segmentation and scoring. We’ll also explore what banks are achieving with an API-first strategy when it comes to new product innovation, monetization and enhancing the customer experience.
We’ll explore how to:
- Use customer management solutions and/or a decision engine to overcome pain points
- Make use of data and analytics in risk mitigation and business development
- Identify best practice in customer management
- Execute a next-level customer experience
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Ellie Duncan
Ellie Duncan
Head of Content Open Banking ExpoFormer Financial Times Group journalist Ellie Duncan has a decade of experience across financial services. While arguably best-known for her asset management work, she has also covered open banking, credit, private equity and entrepreneurship.
Joris Hensen
Joris Hensen
Founder and Co-Lead of Deutsche Bank API Program Deutsche BankJoris Hensen is responsible for the development of the Deutsche Bank API program, which he co- founded at the beginning of 2015. In his more than ten years at Deutsche Bank, he has worked in various international projects as a project and innovation manager.
Joris Hensen became enthusiastic about innovations and future trends at a very early stage and in 2012 he was given the opportunity to set up a corporate foresight program in which future scenarios and innovation strategies for Deutsche Bank were developed. From 2014 on, as part of this, he was also a guest lecturer at the Zeppelin University in Friedrichshafen on the topics of foresight, innovation and design.
What once began as a foresight scenario was officially launched in November 2017 as a developer portal, which offers external partners the opportunity to connect personalized apps and services via the API of Deutsche Bank (dbAPI), thus opening up new areas of value creation for Deutsche Bank.
Joris Hensen understands himself as an intrapreneur and is dedicated about future trends and how they can change and improve people’s lives.
Sharada Khanna
Sharada Khanna
Global Originations & Credit Bureau Strategy HSBC
Daniel Skiba
Daniel Skiba
Senior Manager CRIF
