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Segmentation secrets + API-first strategy = Next level customer experience
Customer management is a vital part of the holistic credit journey in banking and lending. Done well, customer management can increase digital adoption and cross-selling and generate additional revenue per customer. Join us as we take a deep dive into customer management across the financial services space. Our panellists will consider some of the pain points in the customer management lifecycle, including around customer segmentation and scoring. We’ll also explore what banks are achieving with an API-first strategy when it comes to new product innovation, monetization and enhancing the customer experience.
We’ll explore how to:
- Use customer management solutions and/or a decision engine to overcome pain points
- Make use of data and analytics in risk mitigation and business development
- Identify best practice in customer management
- Execute a next-level customer experience