After a strong debut as an Event Partner at Open Banking Expo Canada, ProofOfID Inc. is stepping confidently onto the global stage as an Event Partner at Open Banking Expo UK & Europe. The Toronto-based company is shortlisted as in the Best Anti-Fraud Solutions category at the Open Banking Expo Awards 2025. ProofofID continues to gain momentum in its mission to redefine digital identity and fraud prevention. For ProofOfID, this expansion represents far more than geographical growth; it’s a statement that its vision of a secure, consumer-controlled digital identity ecosystem resonates globally.
Chief executive officer François Roukoz describes this milestone as a validation of the company’s relevance beyond Canada, explaining that while the Canadian market is still building its Open Banking framework, the UK and EU have already established mature ecosystems under PSD2. Entering these markets allows ProofOfID to stand at the intersection of innovation, collaboration, and policy shaping.
“It shows that our Digital ID and Sharing solution and vision are globally relevant,” Roukoz says. “Being part of Open Banking Expo UK & Europe puts us at the centre of conversations that shape the future of finance. It’s about amplifying our presence and building bridges with global financial ecosystems.”
For Roukoz, the company’s presence in both emerging and mature markets creates a powerful advantage. Canada offers lessons in agility and innovation, while the EU and UK provide insight into regulatory maturity and large-scale adoption. This dual exposure allows ProofOfID to act as a connector, sharing experiences, strategies, and best practices between global markets to strengthen the entire digital identity and fraud prevention ecosystem.
At the core of ProofOfID’s mission is a simple but critical belief: digital identity is the cornerstone of trust in Open Banking. As AI-driven and synthetic fraud continue to rise, Roukoz emphasizes that fraud prevention is not merely a technical challenge but a fundamental part of empowering consumers and building secure ecosystems.
“Fraud prevention isn’t just a technical requirement,” he explains. “It’s about enabling companies and empowering consumers to control their identities and making financial ecosystems safer.” ProofOfID’s Digital ID & Sharing solution reflects this philosophy by allowing consumers to approve identity sharing in real time while receiving instant alerts for suspicious activity, a proactive model that is setting a new standard in fraud prevention.
Being nominated among the best Anti-Fraud Solutions at the Open Banking Expo Awards has energised the ProofOfID team and validated the years of research, innovation, and development that went into building a platform centered on user empowerment. Roukoz describes the nomination as a signal that the company is not just competing with established industry players, but earning its place among them.
“Awards come and go,” he says, “but being recognised alongside big players shows that ProofOfID has arrived as a credible force in the anti-fraud, KYC/IDV, and Digital ID space. Trust is not given; it’s earned, and this recognition shows we’re earning it, step by step.”
Looking ahead, ProofOfID’s priorities for the next 12 to 18 months are clear: secure large enterprise clients through B2B integrations, scale its platform to handle millions of transactions seamlessly, and deepen strategic partnerships with SaaS providers, banks, and fintechs. Collaboration remains central to this strategy, particularly in the EU and UK, where established ecosystems can accelerate adoption and trust. “Fraud prevention and digital identity aren’t solved in silos,” Roukoz notes. “They require collaboration among banks, fintechs, regulators, and technology providers. Partnerships are at the heart of our growth.”
Equally important to the company’s vision is the balance between security and user experience. Roukoz stresses that many companies fail because they prioritize one at the expense of the other. “Security without usability doesn’t scale, and convenience without security leads to risk,” he says. “ProofOfID sits at the intersection, making security invisible but effective, so users feel safe without friction. That’s where the future of digital ID and sharing lies.” This commitment to simplicity and safety has become ProofOfID’s defining strength, offering a frictionless experience that empowers both businesses and consumers.
Beyond partnerships and product growth, Roukoz has an ambitious vision for ProofOfID’s role in the future of global digital identity. “Just as Visa became synonymous with payments,” he explains, “we want ProofOfID to be synonymous with secure identity and fraud prevention.”
The company’s goal is to become the universal trust layer across industries, extending beyond banking into sectors like healthcare, government, gaming, and e-commerce. This broader ambition reflects a deep understanding of how interconnected trust has become in the digital economy, and how identity verification will serve as the foundation of secure interactions worldwide.
As ProofOfID prepares to engage with industry leaders, regulators, and innovators at Open Banking Expo UK & Europe, Roukoz expresses excitement about the conversations that await. “These events bring together thought leaders who are shaping the future of finance,” he says. “Being able to engage with EU and UK leaders, exchange ideas, and contribute ProofOfID’s perspective is incredibly exciting. It’s where real change starts.” Whether the company wins the anti-fraud award or not, Roukoz is confident that the recognition and exposure will continue to open doors for new partnerships, clients, and investors, all contributing to the company’s mission of building trust in digital ecosystems.
Roukoz concludes with a statement that captures the spirit of ProofOfID’s journey: “Our mission is simple, to make the digital world safe and trusted. ProofOfID’s Digital ID & Sharing solution makes identity verification and sharing seamless for enterprises and, most importantly, consumer-controlled. Fraud is a global problem, but solutions don’t have to come with friction. ProofOfID is here to prove that security and simplicity can coexist, and we’re just getting started.”
About ProofOfID
ProofOfID Inc. is a Toronto-based technology company providing a Digital ID & Sharing solution that empowers consumers to control identity sharing, enhances fraud prevention, and builds digital trust across industries. Learn more at ProofOfID.io.
Catch ProofofID at Stand B4 at Open Banking Expo UK & Europe on 21-22 October at the Business Design Centre in London. Find out more about attending, speaking and partnering here.
