Embedded finance provider Weavr.io has hired ex-Visa executive Mark Pettit as chief product officer.
In his new role, Pettit will drive Weavr’s product growth, as well as its expansion into international markets and strategic partnerships, such as the company’s recently announced collaboration with Visa.
Among the new sectors in Weavr’s sights are lending, ERP, HR management, B2B commerce, and travel and logistics.
Prior to joining Weavr, he was executive director for the new ventures group at Visa, overseeing venture, strategic partnerships, fintech and product growth opportunities in Europe.
He played a role in building out the European payment platforms at Visa and went on to drive its push into ecommerce and API-based product offerings.
Pettit was also a member of the team that reunited Visa when Visa Inc acquired the European business.
Pettit said he has joined Weavr “to unlock the next distribution channel for financial services”.
“Another appeal of Weavr is that it allows me to work in a close-knit and talented team,” he added.
“This might be the most exciting part about joining a growing start-up like Weavr. We can focus on a single objective and all of our actions will have a material impact, both on the business and the industry as a whole.”
Alex Mifsud, co-founder and chief executive officer of Weavr, said: “His work at Visa focused at the intersection between the world’s largest payment network, big tech and the fintech ecosystem that Visa invested in across Europe.
“This makes for an invaluable contribution to our team as we continue to build the infrastructure for the widespread and rapid adoption of embedded finance.
“Mark’s passion for innovation, his experience in top-tier financial infrastructure and his broad industry perspectives all directly support Weavr’s ambition to be the category leader in the emerging embedded finance industry.”