Minna enters UK with London hub opening

Ellie Duncan
07 Oct 2021

Swedish fintech Minna Technologies is opening a London hub and has announced a number of strategic hires in the UK, as it seeks to expand its European footprint.

The subscription management fintech, founded in 2016, said it will use the UK as a “launchpad” into other European markets, as well as into the US and Australia.

Minna Technologies has made a number of hires in the UK, including Mike Davies as chief commercial officer, having held senior roles at GoCardless, PayPal, VeriSign and Visa.

Steve Hoy has been appointed as head of strategic partnerships and joins from Thought Machine, where he was director of partnerships, and prior to that, spent more than a decade at RBS.

Chief financial officer Navpreet Randhawa, who has led the business through its Series A and B, will transfer from Sweden to London.

Minna already has a number of European retail banks as clients, such as Lloyds Banking Group, and recently partnered with London-based fintech Bud.

Joakim Sjoblom, CEO of Minna, said: “The UK is a strong launchpad not just into European markets but it also acts as a bridge to our key expansion markets of the United States and Australia.

“The talent pool remains unparalleled, the digital ecosystem strong, and the institutional financial knowledge exceptional. We also recognise the value of the investment community.”

In January this year, Minna raised $18.8 million for its Series B, with UK-based investors Element Ventures and Visa on their cap table.