William Hill integrates TrueLayer’s Open Banking technology

Ellie Duncan
31 Oct 2023

European Open Banking payments network TrueLayer has partnered with bookmaker William Hill to enable instant pay-ins and payouts for players in the UK.

The partnership follows research by TrueLayer and YouGov, which found that eight in 10 European players consider quick payouts important when choosing a betting provider.

The same research revealed that 55% of i-gaming players in Europe said they were likely to switch to a provider that offers instant providers, while 64% said they would be more likely to trust an operator that offers instant withdrawals and deposits.

The UK gaming operator is now using TrueLayer’s ‘Payments’ product to allow players to select the instant bank transfer option to more quickly pay into their William Hill accounts.

These transactions also allow customers to transfer their winnings directly to their bank account “in seconds”, powered by Open Banking and using instant payment rails, with all payments from TrueLayer authenticated directly with a player’s bank.

Roberto Villani, vice president of i-gaming at TrueLayer, said: “Working with William Hill, one of the biggest gaming brands in the UK, is a further testament to how TrueLayer is delivering the best-in-class instant payment experience to players.

“End users value instant experiences: by embracing the innovations of Open Banking, William Hill have shown the importance of prioritising the player experience.”

William Hill offers sports betting, casino games, bingo and poker.

Laura Manning, payments manager at William Hill, said that, by using TrueLayer’s “unparalleled” payment solutions, it can offer instant payment options, while “providing reliable and secure services and keeping our commitments to helping our customers stay in control”.

“Integrating with TrueLayer was seamless – they’re an agile company with a nice, smart team that’s easy to work with,” she added.

TrueLayer recently became the first European Open Banking payment option offered to customers of Stripe.

TrueLayer is now listed on Stripe’s ‘Payment Element’, allowing Stripe merchants in the UK and Europe to display TrueLayer as a payment option.