Source: Credit Kudos
Credit Kudos, challenger credit bureau and leader in commercial applications of Open Banking, announced they have raised £2.2m in their latest round of funding. Funding is led by Ascension Ventures, through its social impact fund Fair by Design, with additional investment from existing investors NFT Ventures and Entrepreneur First’s Next Stage Fund. New backers include Dragons’ Den star Sarah Willingham; prolific angel investor Charlie Songhurst (investor in Affirm, ClassPass, and Coindesk); and key figures from the credit industry, including both the former CEO and MD of Callcredit, now TransUnion, John McAndrew and Graham Lund. The investment will be used to drive further growth within the UK and support expansion into Europe, alongside further investment into Credit Kudos’ platform.
Credit Kudos, which launched its Open Banking platform in January 2018, was co-founded by software engineers Freddy Kelly and Matt Schofield. Upon returning to the UK after working in Silicon Valley, Freddy faced a myriad of challenges accessing credit due to his ‘thin’ credit file. With little to no recent financial activity in the UK, Freddy was offered only limited credit product options, with higher interest rates and restrictions. This experience led Freddy to co-found Credit Kudos to help all people access affordable credit.
In the UK alone, it is estimated that 1 in 4 UK families have less than £100 in savings, demonstrating a pervasive need for access to affordable credit. However, due to insufficient data, many individuals with the most need for credit are at risk of being pushed into high-cost credit options, and have the hardest time accessing affordable loans. It was also revealed that financially excluded individuals pay on average a “poverty premium” of £490 per annum.
Credit Kudos’ mission is to advance financial inclusion through new applications of technology. Credit Kudos provides lenders, brokers and financial institutions with a highly accurate and transparent scoring system based on consumer consented data, providing a fairer representation of an individual’s creditworthiness. Credit Kudos’ solution enables lenders to make better decisions, whilst simultaneously helping previously overlooked individuals access credit.
Investment in this round by Ascension Ventures’ social impact fund Fair by Design (FBD), is a testament to Credit Kudos’ work towards the advancement of financial inclusion and reducing the poverty premium, to enable previously overlooked individuals access to mainstream credit through alternative measures of creditworthiness. “Credit Kudos is very much at the centre of the FBD investment thesis,” said Emma Steele, Investment Manager for Ascension Ventures “They are a core solution to tackling the lack of fair and affordable access to credit for customers, with thin files or no credit history. We very much back Freddy’s ambition to change the way the risk profile of a potential borrower is assessed. By doing that, Credit Kudos has the potential to 1) advance financial inclusion by improving approval rates for people previously excluded by the system 2) help prevent borrowers from being forced into higher priced products and 3) make it easy for lenders to check affordability. We are excited to back the team on this journey.”
Also providing further investment is the world’s leading talent investor, Entrepreneur First. Entrepreneur First have been a part of the Credit Kudos story since inception. Matt Clifford, Entrepreneur First CEO said, “Credit Kudos is tackling a highly complex and challenging problem, taking a new approach that leverages machine learning to power smarter decisions. We are thrilled to be doubling down on our commitment to the team and their vision.”
This funding round has brought a number of new backers including BBC Dragons’ Den star Sarah Willingham, “I’m thrilled to be backing the Credit Kudos team and their mission to make credit scoring fairer and easier for both businesses and consumers. Sadly the traditional methods are still opaque and confusing and all too often consumers are penalised despite being very creditworthy. Applying new data and technology to the problem gives Credit Kudos the ability to make smarter decisions, empowering consumers and giving them greater choice. I look forward to seeing Credit Kudos make a lot of lives easier.”
Securing further investment from both original investors and further industry leaders is evidence of Credit Kudos’ success and growth since Open Banking became a reality in early 2018. “This investment allows us to scale up our business to meet the demands of a post-Open Banking and PSD2 world,” said Freddy Kelly, Credit Kudos CEO. “This funding will be used to expand our engineering and development team to continue to deliver first to market technology across our platform, as well as supporting expansion into wider Europe.”
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