Snoop launches Future You to help customers see the impact of their saving habits

Source: Hawthorn Advisors

Snoop has launched Future You, a personalised feature that shows customers what their existing saving habits could add up to over time and how small changes today could make a meaningful difference to their future finances.

The launch comes as around 14 million people in the UK have less than £100 in savings to fall back on in an emergency, highlighting the importance of helping people build and maintain saving habits.

Customers can test different saving amounts, immediately see the potential effect on their future balance and update their Auto Saver rules within the same journey.

For example, someone increasing their weekly saving from £10 to £15 can see both their revised projected balance and how much more they could accumulate compared with continuing under their current rules.

The feature is designed to address one of the biggest barriers to saving: the benefit of putting money aside today can feel distant, abstract and difficult to visualise.

Unlike a generic savings calculator, it uses customers’ existing Auto Saver rules and actual round-up activity to create a personalised projection based on how they already save.

John Natalizia, chief executive officer of Snoop, said: “The challenge with saving is not knowing it’s important. It’s making the future feel real enough to act today. A few pounds put aside can seem insignificant, even though it could make a meaningful difference over time.

“This feature helps close that gap by showing customers what their current habits could add up to and how small changes today could improve their future financial position.

“What makes it different is that it turns insight into action. Customers can see different outcomes based on their own behaviour, explore ways to save more and put a new savings rule in place immediately. It’s a simple, practical tool designed to help people build stronger financial habits and achieve better financial outcomes over time.”

Future You brings together four elements in one simple experience:

• A personalised future balance, based on the customer’s current saving rules.
• Flexible scenarios, allowing customers to change deposits, round-ups and timeframes.
• A clear comparison, showing the potential additional value of changing their saving behaviour.
• Immediate action, enabling customers to apply their revised Auto Saver rules straight away.

The feature also clearly displays the assumptions behind each illustration, including the interest rate used. Projections are illustrative rather than guaranteed and can be updated to reflect different saving amounts and time horizons.

The launch forms part of Snoop’s broader ambition to help customers look ahead, not just look back. Using transaction data and intelligent insights, the feature helps people make more informed financial decisions and plan for the future with greater confidence.