Bernice Cheung

Bernice Cheung brings 20 years of marketing research and management consulting experience from various industries, including financial services, consumer goods, retail, and healthcare. She helps clients with both qualitative (in-person & online focus groups, in-depth-interviews) and quantitative (surveys, in-person intercepts) market research. She enjoys helping clients with customer valuation, segmentation, targeting, brand studies, and product & ad testing studies.

At Environics, Bernice leads the Syndicated Group Plan Sponsor Study, an annual quantitative study that examines group plan sponsors’ perception on group health, retirement & savings providers and their decision-making process. In addition, she leads the Syndicated FinTech Study, which examines Canadians’ view of Financial Technology offerings and demand for innovation. She also enjoys consulting with clients on a variety of interesting business challenges and creating custom solutions for them.

Bernice is a frequent speaker at conferences – specializing in insights about financial technology, open banking, and consumer perception of fintech adoption.  Most recently she spoke at the FinTech Summit, Payments Canada Summit, and Women in Payments conferences.  Since 2018, she conducts an annual study of 2,000 Canadians named the Canadian Syndicated FinTech Study, which explores Canadians’ perceptions related to technology adoption in various financial transactions, brand awareness, usage and trust of fintech companies.

A member of the Environics Research Group since 2015, she received her MBA from Ivey Business School, with a concentration in marketing and strategy, and an Honours Bachelor of Commerce degree with distinction from DeGroote School of Business.